The Brand Manager is responsible for portfolio deployment, range management, brand media and campaign execution, artworks adaptation and development, brand budget management, compiling and sharing key market insights to conform agreed brand meaning and visual identity. The role reports to the local Marketing Manager and has no direct reports.
Key Responsibilities
Integration of Brand Equity
Pricing Strategy Implementation, AOP and other planning
Budgeting
Support Regional Strategic Planning & Innovation Process
Media & Communication
Product range & Packaging
Desired Skills and Experience
The opportunity to join a highly successful global, yet local, coffee company at an exciting time of steep business growth
· A strong focus on developing our team members through a series of on the job challenges, coaching and training, with the support of state-of-the-art tools and technologies
· A highly competitive Compensation & Benefits package
Join us!
Company Description
At JACOBS DOUWE EGBERTS we are inspired by our belief that it’s amazing what can happen over a cup of coffee. We are driven by the vision that everyone deserves the coffee they love. Today our coffee & tea portfolio is available in over 140 countries around the world through iconic household names including: Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, Super, Kenco, Pilao & Gevalia. In Bulgaria, the company is represented by two of these iconic brands - the global power brand Jacobs with its Magic Aroma and the Bulgarian “fiery coffee” Nova Brasilia, a market leader in roasted and ground coffee and one of the most popular brands on the market.
What’s it like to work at JACOBS DOUWE EGBERTS?
We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JACOBS DOUWE EGBERTS: A coffee for every cup
Working with us means you’ll be making an impact in a fast-paced, collaborative environment. We work as a team, celebrating success and supporting one another. Our associates work with a diverse group of like-minded people, in an innovative environment committed to doing the right thing – all across the world. What you do here will get noticed.