Global Market Research - Business Intelligence Specialist
Job Description
JDE is looking to expand the Market Research team with an experienced data analyst, knowledgeable in data imputation and fusion techniques for panel data, first, second, and third party data with the objective to making it insightful and actionable for the business. The latter via visualisation of the information in (automated) dashboards and reporting.
The professional fields of Marketing Research and Consumer Insights are changing in a rapid pace: traditional approaches draw heavily on research in representative samples, consumer and retail panels. At the same time data from various digital sources can also contribute to analytics, insight creation and quantification questions like estimating the size of a market.
Data triangulation or calibration of digital and non-digital data sources are the traditional approach to bridge the limitations both sources have. More advanced approaches include merging digital and traditional sources through imputation strategies or data fusion/ data enrichment strategies.
Responsibilities:
• Run ad hoc and continuous analysis on existing data
• Lead processes and WOW around Reporting and Tracking, with the partners and data aggregators involved
• Identify key digital data sources to enrich JDEs market and consumer understanding. Understanding what is available, where and how to be used and integrated.
• Convert raw data streams into meaningful information to be used in internal processes and systems
Qualifications
If you have the courage and confidence to venture into new cultures & territories, and you're brimming with an entrepreneurial spirit and a drive to succeed, you’ll fit right in at JDE. We roll up our sleeves, pitch in, and get our hands dirty to break new ground. Committed to playing at our best, we think bigger and move faster, always rising to the challenge that matters most and celebrating the wins that count.
For this role as a Global Market Research - Business Intelligence Specialist, we’re looking for someone who has the following skills and experience:
• Master’s degree or equal by experience
• 3-5 years of experience in data analysis & marketing research (related) role(s)
• A proven interest in making data and information actionable for the business.
• Experience in making and presenting conclusive analyses
• Outstanding analytical skills & statistical knowledge
• Experience with digital and non-digital data source; ideally in a FMCG environment. E.g. (Scantrack data (Nielsen/IRI), HH panel (GFK/Kantar), Marketing Trackers, Marketplace webscrapers, Web traffic analyzers, Digital panel providers
• Familiar with latest techniques regarding: data triangulation, - calibration - imputation, - fusion and - enrichment
• Strong (verbal) communication skills: able to translate complex data into easy understandable marketing insights and recommendations.
• The ability to speak and write English on a professional level
Your application at JDE
If you are interested in this career opportunity at JDE, hit the “I’m interested” button and upload your application. After receiving your application we will do our utmost to give you quick feedback. Part of the recruitment procedure at JDE will be an online assessment, followed by interviews. A pre-employment check can be part of the recruitment process.
Additional Information
For more than 265 years, JACOBS DOUWE EGBERTS (JDE) is inspired by its belief that it’s amazing what can happen over a cup of coffee or tea. We are fuelled by our purpose of unleashing the possibilities of coffee and tea to create a better future. Today, our coffee & tea portfolio is available in more than 100 developed and emerging markets, through a portfolio of over 50 brands that collectively cover the entire category landscape led by leading household names such as L’OR, Jacobs, Senseo, Tassimo, Douwe Egberts, Old Town, Super, Pickwick and Moccona.
JDE is part of JDE Peet’s, the world’s largest pure-play coffee and tea company, headquartered in The Netherlands.
What’s it like to work at JDE?
We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JDE: A coffee & tea for every cup.
At JDE, we're Made to Stand Out. Every day we are progressive in outlook, ambitious in nature, resourceful in action and decisive in approach, bringing coffee and tea moments to everyone around the world.